Volvo recognized as one of the Best Brands in 2021 by Economic Times

Every year, Economic Times, a leading Indian Publication, celebrates brands that have been making an impact within their industry. With an ever-dynamic surrounding, most brands are challenged in ways they market to the public and establish brand momentum. This Award Ceremony recognizes brands who have successful maneuvered the brand space with the aim of creating new bonds, plus reinforcing old ties. Volvo in Construction Equipment has been recognized as one of the Best Brands in the year 2021.

BRAND COMMUNICATION

Let’s build the tomorrow we all want to live in

Volvo Construction Equipment India is always focussed, in equal measure, on building both infrastructures critical to the nation’s well-being – physical infrastructure and human infrastructure. As a pioneer in the construction equipment industry, we have ushered in change drivers - machines that take overall performance and versatility a notch up.

Count On Us launch of CEV IV compliant machines

Volvo Construction Equipment has been pioneering skill development initiatives for the last two decades. We have partnered with infrastructure majors, to run training programs that cover operational and technical information about Volvo equipments including maintenance, best practices, safety, cabin control and application training. To date, close to 3500 candidates have been trained with near 100% placement for pass-out candidates, turning them into ‘Masters of their own Destiny’.

Training Program in progress

“Volvo as a brand needs no introduction, for old & new generation alike. We wish to make this bond stronger by investing in campaigns that have the capability of hitting the right notes. Our notable campaigns from this year like #200KaDum and Count On Us underlined our promise of a better, safer & efficient tomorrow. These also focused on appealing to a wider audience-set through the means of digital channels.”

V Chandrasekhar, Head Of Marketing of Volvo CE India 

BRAND IMPACT

Change is here and telling

Volvo Construction Equipment’s overarching mission remains to help deliver projects – no matter how complex or challenging in scope or scale – on time and to the complete satisfaction of all stakeholders. Towards this, we take a customized approach to every project, both in terms of machinery and manpower training. The results are clearly visible in a number of iconic infrastructure marvels - like the Zoji La Pass, Purvanchal Expressway & the Polavaram Project - dotting the country’s vast landscape.

Volvo CE machines working on the Purvanchal Expressway

BRAND FUTURE

Believe in gender equality

With a global strategic vision of 35% female employees by 2030, Volvo Construction Equipment India has been working towards enhanced gender equality at work. Volvo Construction Equipment is part of the ExcelHer Programme - which empowers ‘women on break’ to return to regular workforce.

ExcelHer Batch 1 Graduation Ceremony

RASTA (Resource center for Asphalt and Soil Training Academy) an educational center within the Volvo Construction Equipment India’s factory grounds, has championed women empowerment in the construction industry. Women students from RASTA have been successful in securing internships at premium institutes like Indian Institute of Science (IISc), Indian Institute of Technology (IIT) and National Institute of Technology (NIT). 

“At Volvo Construction Equipment, Innovation is at the core of everything we do. It's our company mindset and our way of working. With over 180 years of innovation expertise, it is no wonder that we adopted to digi-creative ways to communicate our brand & product features.

Volvo receives the Best Brand Award

I am so proud to see that this effort has been appreciated, as Volvo gets recognized as one of the best brands of India. My heartiest congratulations to other winners as well.”

Dimitrov Krishnan, Managing Director of Volvo CE India