In the Spirit of progress

Volvo CE’s Spirit magazine is marking its 50^th issue not only by celebrating the arrival of new Volvo CE President Martin Weissburg but also a thorough redesign of editorial and design.

Launched in November 2001, Spirit is a quarterly magazine translated into 13 different languages with a circulation of more than 100,000 copies distributed to more than 82 countries. Its wide audience includes dealers, customers, operators and anyone who has an interest in Volvo CE’s products and services – or the company in general.

To celebrate this 50^th issue milestone, Volvo CE has given the magazine a striking new, modern look. The design is closely aligned to the wider refresh of Volvo CE’s corporate identity branding, with lots of white space and cool, clean typefaces. The underlying rationale behind the changes are not just to improve it cosmetically, but rather to make reading it entertaining, relevant and easier on the eye, allowing Spirit’s wide reader demographic to identify with the engaging content, photos and design.

“Spirit has a loyal following around the world so we have to be very careful not to alienate readers by changing too much,” says Thorsten Poszwa, director of Global External Communications at Volvo CE. “But after 13 years it was time to give our Spirit magazine a facelift. We tried to keep the spirit of Spirit, but added new striking design, stronger photography and introduced some exciting new features.”

In print and online

The new website offers additional story information, as well as interactive dialogue through social media channels.

With so many people leading busy ‘on the go’ lifestyles, more and more people are accessing information through tablets and mobile phones. To meet this need Spirit is available as a free iPad app, which contains all the stories and information in the magazine and on the website with additional video and photo galleries.

“A premium brand must deliver high standards at every point of contact with its audience, whether that’s a customer, a dealer or the media,” continues Poszwa. “The consistent graphic design gives a strong visual appearance of the Volvo brand and builds recognition and awareness. This three pronged approach to the new-look Spirit brand means that readers will be able to identify the information they want and access it in a way that best suits them.

You can view the most recent issue here:

http://www.volvospiritmagazine.com/

Or download the iPad app from iTunes: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=831778492&mt=8