Volvo’s impressive line up at Bauma China confirms strong commitment to customers in Asia

Occupying 210,000 m2 of space at the Shanghai New International Expo Centre, Bauma China is the country’s leading construction equipment trade show held between 23-26 November. Attendance numbers look set to increase by 40% this year, to some 150,000 visitors and over 2000 exhibitors.

Impressive Line Up

With a focus on fuel efficiency and productivity Volvo will showcase a compelling line up of products including excavators, wheel loaders and articulated haulers, totally numbering 10 machines. Among the new additions to be unveiled at the show are a new 20 tonne Volvo excavator made exclusively for the Chinese market, as well as products new to China from its road machinery range – a new asphalt paver and an upgraded compaction line.

The 20 tonne excavator is China-customised in terms of application and suitability, and is highly fuel efficient and productive. The asphalt paver comes with great productivity and versatility and is equally meeting the demands of Chinese customers.

Visitors to the Volvo stand will also have the chance to experience the power of Volvo at first hand through an excavator simulator which will be on show.

A growing emphasis on aftermarket

With the growing demand for premium Volvo machines in China, the importance of a strong aftermarket offer is increasing along side it. Customer Support will be in focus through demonstration of how service agreements and other genuine Volvo parts and service offers protect investment and profits for the customer.

The Volvo exhibit at Bauma China 2010 will also include a Volvo Remarketing offer and Volvo Financial Services will be well represented.

Innovation
As part of the company’s commitment to innovation in design and engineering Volvo will display its three futuristic concept models in China for the first time ever.

Volvo Penta

The exhibit will also include products from Volvo Penta - the Volvo Group´s company for diesel engine OEM sales. Volvo Penta is market leading import brand for power generation in China and with a new range of high performance diesel power also for other industrial machinery.

A strong commitment

Volvo has been a key participant at Bauma for almost a decade and will be one of the largest exhibitors at this year’s event. The company has been present in China for more than 10 years.