Conversations with dealers: CHAB, Thailand

Nan, pictured centre in white, celebrates the partnership between Volvo CE and CHAB

Volvo Construction Equipment (Volvo CE) has long been recognised as a global leader in the construction equipment industry, offering high-quality, durable, and technologically advanced machinery. In Thailand, CHAB is strengthening its reputation by serving as a key partner in delivering Volvo CE’s innovative solutions to a growing construction market. Through this partnership, both companies are working together to drive efficiency, sustainability, and superior customer service to Thai customers.

A shared vision for growth and sustainability

CHAB is a well-established, leading provider of construction equipment, known for delivering high-quality machinery and comprehensive support. Volvo CE’s focus on cutting-edge technology, environmental responsibility, and performance excellence aligns seamlessly with CHAB’s long-term strategy.

Nunnapin Petcharapirat (Nan), CEO of CHAB comments:

“Our vision has always been to offer best-in-class service solutions, providing customers with top-tier machinery and comprehensive support. Volvo CE’s renowned efficiency and low-emission machinery align perfectly with Thailand’s construction sector, which increasingly prioritises green technology.”

CHAB is committed to expanding Volvo CE’s market presence in Thailand. The company will champion Volvo CE’s eco-friendly initiatives across its loyal and long-serving customer network, demonstrating how these advanced machines boost productivity and minimise ecological footprints.

Enhancing the Thai construction industry with advanced equipment

Thailand’s growing construction industry is seeing increased focus on infrastructure, commercial projects, and resource extraction. Through its partnership with Volvo CE, CHAB is positioned to provide customers with an extensive selection of reliable and efficient machinery tailored to meet these evolving demands.

“With Volvo CE’s advanced machinery and CHAB’s extensive sales and service network, we can offer customers more reliable and efficient solutions. This partnership enables us to provide a broader range of equipment, from compact excavators to large-scale machines for quarry and mining applications. Additionally, Volvo CE’s innovative features, including telematics and energy-efficient engines, enable us to meet the needs of customers seeking economical and environmentally conscious equipment. This partnership combines Volvo CE’s top-tier machinery with CHAB’s extensive market insights, facilitating market expansion and broader customer reach throughout Thailand.” Nan adds.

Elevating customer experience and after-sales support

Customer satisfaction remains at the heart of CHAB’s business philosophy. The partnership with Volvo CE provides an opportunity to further enhance service quality and customer experience in the Thai market.

Beyond supplying top-tier equipment, CHAB has strategically expanded its service network to ensure faster response times for maintenance and repairs. The company has also invested in a well-stocked inventory of spare parts to minimise downtime for customers. A dedicated 24/7 support team is available to provide technical assistance and urgent repairs when needed.

Recognising that every construction business has unique requirements, CHAB is committed to offering tailored solutions, including flexible financing options, to help customers maximise their investment in Volvo CE machinery. By prioritising service excellence, CHAB aims to strengthen long-term customer relationships and further establish Volvo CE as a preferred brand in Thailand.

Investing in training and skills development

To ensure that its team is fully equipped to represent Volvo CE, CHAB has been running intensive training programs since December. Sales and service professionals have undergone in-depth training covering Volvo CE’s entire product range, including technical specifications, applications, and competitive advantages. Mechanics and service personnel have received hands-on technical training to enhance their diagnostic and repair capabilities. In addition, CHAB has implemented a monthly training program to keep employees up to date with the latest product innovations and best practices.

Promoting the partnership through strategic initiatives

To introduce and promote this partnership, CHAB has launched several initiatives aimed at engaging customers and stakeholders. One of the key highlights has been the introduction of the Volvo New Generation EC210 Excavator in Bangkok, with additional regional launch events planned to reach a wider audience. These events provide customers with hands-on experience with Volvo CE’s machines and insights into their advanced features and capabilities.

CHAB is also leveraging digital marketing campaigns, social media engagement, and industry publications to raise awareness about Volvo CE’s product offerings and the benefits of this collaboration. Through proactive customer and stakeholder engagement, CHAB seeks to heighten enthusiasm and awareness about this innovative collaboration.

A strong future ahead

The partnership between Volvo CE and CHAB represents a significant step forward in delivering advanced, sustainable, and efficient construction equipment solutions to the Thai market. With a shared vision for growth and a commitment to customer satisfaction, both companies are well-positioned to drive long-term success and innovation in the region.