First ever Volvo CEs Region Asia Sales Expert Competition concluded in Shah Alam Malaysia

Launched in April 2024, the first ever Region Asia Sales Expert Competition has concluded with three winners announced from Volvo CE’s Asian Dealer Network in Malaysia, Taiwan, and the Philippines. The competition aims to improve dealer confidence across all Volvo CE machine categories, provide learning opportunities in relation to Volvo CE’s Digital Services, and improve understanding of the segment approach to the company’s business. The Region Asia Sales Expert Competition complements several existing dealer initiatives including customer visits, as well as segment and new product trainings.

The competition included an online assessment of product understanding and machine segmentation to organise products in a way that makes them easier to match with potential customers. The second stage was a face-to-face practical assignment that incorporated case study assessments, both in the mining and general construction domain, as well as soft skills analysis using the EC200D for general construction and the EC550E for the mining case study.

The winners of the Region Asia Sales Expert Competition were:

1^st place: Damen Lim / Volvo CE Malaysia

2^nd place: Lynn Lin / Taikoo Motors

3^rd place: Katrina G. Cubacub / Civic Merchandising

A.M. Muralidharan, Head of Productivity & Retail Development Asia said:

“Congratulations to our Region Asia Sales Expert Competition winners. Through competitions such as the Region Asia Sales Expert Competition, we aim to increase dealer understanding of our range of machines, create a network of experts that can drive best practices, and ultimately identify opportunities for new customers that drive company sales and growth.”

This competition highlighted our ongoing dedication to empowering our Asia Dealer Network with the right tools and insights. Moving forward, we aim to introduce additional initiatives that support our dealers, as well as the company’s ongoing sales strategies.