Volvo CE celebrates 20 t excavator excellence with new social media campaign

Volvo Construction Equipment (Volvo CE) is giving fans of its 20 t excavators in Asia the opportunity to join an online community paying tribute to these versatile and productive units. Throughout September the company will run multiple campaigns across its Facebook and Instagram channels under the hashtag #My20TonVolvo, and online followers are invited to join the fun.

The 20 t class of excavators are among the best-selling models in Asia, and Volvo CE has three options in this category, allowing customers to match the right machine to the right job. While each unit offers different characteristics, all are loved by owners for their ability to minimize total cost of ownership (TCO) and maximize profitability according to the demands of the job.

The EC200D is a reliable performer that offers excellent fuel economy in general construction applications including road construction, building, landscaping and utility work. Power comes from a Volvo D5E engine which delivers 126 kN of breakout force from its 5.7 m boom and 2.9 m arm. The unit was launched in 2017, and Southeast Asia was the first region worldwide to welcome the latest addition to the range.

For more heavy-duty applications in the 20 t category, Volvo CE has the EC210D. This unit has a strong reputation for its unfailing performance in some of the most demanding applications, including mining and quarrying. Multiple attachments are available, including a hydraulic breaker to make light work of even the toughest materials, delivering consistent high power and breaking force.

The third option for customers in this category is the EC220DL. Power comes from a Volvo D6 engine, which delivers 115 kW net power at 1,800 rpm, and along with excellent job site performance, the EC220DL also gives owners improved fuel economy compared with alternatives.

To celebrate these familiar workhorses, Volvo CE Asia is asking owners, operators, site workers, engineers and others to get on social media and share their photos with the company’s online community. Across the month there will be a series of initiatives on the company’s Facebook and Instagram channels, where visitors can upload photos, have fun using an AR filter, or take part in a virtual quiz.

Doris Gong, Head of Brand Marketing & Com Asia China, said:

“Our 20 t excavators are such a popular choice across Asia that we wanted to bring together owners, users and other enthusiasts to share their experiences and to celebrate this fantastic family of machines. Even Volvo CE fans that don’t operate a 20 t model can still get involved with our fun AR filter. We’re looking forward to seeing our campaign results and engaging with our wonderful online community.”

For each social media initiative, winners will be selected with a host of Volvo CE merchandise up for grabs. There’s everything from Volvo branded caps and keyrings to jackets and scale models on offer.

Follow the Volvo CE Asia pages on Facebook and Instagram for more information.